A couple of weeks ago I mentioned how the UK’s political parties were using Facebook applications (apps) to help party supporters spread the word.
These apps were custom-written. But there are also an increasing number of apps that are available off the shelf. Many are aimed at individuals, but there’s also an increasing number devoted to businesses.
This article on business apps lists out a number of those available. It suggests “With the right combination of apps you could pretty much run your business from your Facebook profile”. Whilst this is unlikely to be practical for medium and large businesses, there’s none the less a number of apps that would be useful to these businesses.
The article sets out a number of headings, and I’ve picked out a few examples of potentially valuable apps:
Blog Promotion
- Display your blog in your personal or business's profile
- Put title and link into the feed
Business / Self Promotion
- Testimonials
- Widget to help others promote your business
Communication
- Telephone calls
- Free conference calls
Networking
- Introductions
- Business contact management
Collaboration
- Share documents
- Share tasks and projects
Audio/Visual
- Share product demos and commercials
- Share slide presentations
Miscellaneous
- Memorable page addresses
- Location map
Mindful of Facebook’s history of changing privacy permissions with little warning, I suggest caution with some of these, and in particular before you confirm an application link. Caution is also worthwhile for Facebook generally. But it’s here, it’s “hip and happening”, and there are ways to leverage it
Do feedback any experience with these apps as comments.
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