I mentioned last week that British Airways had set up two Twitter accounts, BritishAirways and British_Airways which they still actively use.They also set up some Facebook accounts last year. These include two accounts, “British Airways” and “British Airways plc”. Both now say “We currently aren't commenting on this site”. How are these being used? What lessons can be learned?
People can click the “Like” button on a Facebook business site to become a “fan”. This allows fans to add comments.
BA have stopped fans from adding comments on the BA site (after some had been added), but comments are still allowed on the plc site’s wall. These comments are of three types:
- A few messages of support for BA
- But more people complaining about BA or the strikers
- People advertising their own business or passions
Stopping fans posting to your wall doesn’t stop you making your own postings (BA have simply said they are not going to do so any longer). It is also possible to delete fans’ individual postings. But people can return to add their comment again, so it doesn’t necessarily stop the problem.
So is it wise for BA to allow comments on their wall? What about your own business?
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