Here's an example of how a system on the internet can let people collaborate for greater effect.
If you missed Muse at Glastonbury this summer, you can get close to the experience on line through setlist.fm. This is a tool that bands and/or fans can use to record the exact tracks that they play at each gig.
Lyrics can be added, and links made to examples of each track - either videos of the gig, videos from other live shows, or any other available soundtracks. By playing any track in the set, the others automatically follow on afterwards. In that way you can effectively listen to an entire gig using actual videos or archive material.
The interesting thing is that any one setlist can be compiled by any number of people, either before the gig or usually afterwards. This is rather like wikis in the likes of Wikipedia. For business purposes, people like Nigel Temple are using wiki technology to pull together contributions from a variety of people to compile an ever-growing library of marketing ideas.
What other ideas for using collaborative technology are gaining traction?
(If you are interested in other aspects of using social networking in business, including the music business, see the Fab Four Case Study.)
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In a knowledge economy, enterprises of all sizes need to use information in creative ways to deliver enhanced customer service. Chris Challis is a perfect example of a business person who uses social networking, blogging and websites in interesting and innovative ways to do just this.
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