Twitter can be used to promote any business, especially B2C (business to consumer) if you can make it fun. You can just send messages, or include pictures, videos and links to web pages. Can be used for other purposes such as technical support. Try to converse with people, rather than just broadcast. See the “Twitter Away” blog for tips
Blogging tools such as Blogger (Google) and WordPress provide a place to self-publish articles on any topic relevant to your business. Comments from readers can produce a debate and engagement.
Facebook is where people play. Any business can take advantage, but again mainly B2C if you can make it fun. It is great to be interactive with followers/fans. The “Pages” function should be used for businesses, for example to distinguish your own posts from others.
FourSquare is one of several location-based systems, such as Gowalla, Facebook’s Places and MerchantCircle. Pubs, shops and other venues can provide linked incentives. Your business will usually be on there without you asking. You can welcome and encourage positive comments, but watch out for derogatory ones.
eCademy is more of a club for UK-based small businesses and solopreneurs. Useful if that is your market or you are looking for collaboration. Biznik is a US-based alternative
But LinkedIn has become the dominant place for professionals in industry and commerce. Other systems such as Plaxo and Fast Pitch trail behind.
MySpace provides specific functionality for musicians and other performance artists, such as gig lists, downloadable music and videos. Reverbnation is an alternative, or use both.
YouTube is great if video can play a part in your business. These can be embedded into websites and blogs, and linked from tweets on Twitter. Go for it!
There are many more, but that's enough to be getting on with!
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