Performance Management – Will Your Business Fly?

Business performance management usually refers to managing the performance of an existing business. But the first step with a new business is to assess whether it will fly!

Further down the track, market changes may mean performance has dropped and action needs to be taken. How should it continue? Or there’s the opportunity to start a new business. Again will it fly?

Many new businesses quickly come to grief, or fall well short of expectations. Usually this is because the basics haven’t been covered:

1. What Demand for the Product or Service? Preferably solving a “headache” that is urgent. Is the need in some way repetitive? Both make selling far cheaper.
2. Competitive Position? From the customer’s viewpoint, what other options are there to solve the issue? Strengths and weaknesses? Pricing? How marketed and sold? How are they getting on?
3. Marketing and Sales Approach? How’s this best done? Off the page? Resellers? How much will it cost, including any sales commissions and others’ margin?
4. Is the Business Model Profitable? What different approaches are there? Putting everything together, would the business provide a good return to an external investor (or indeed yourself)?

Would you buy a house without getting an independent survey?

Likewise would you start (or change) a business without an independent review?

Here’s the Camwells approach, which with its unique traffic light feedback provides you with:

1. Extra confidence when the business is clearly a good idea
2. Ideas to improve the proposition, or address weaknesses
3. Just like a house survey, an opportunity to spot any potential showstoppers which you’ll need to address before your investment in money and time is wasted

Do ring me on 01628 632914 or send an email if you’d like to take advantage of this service. Confidentiality is paramount.